Workflow

Reference to Design Workflow

This workflow turns competitor and benchmark product packs into grounded, defensible artwork directions. It studies how similar products behave on shelf, extracts repeatable design patterns, and stress-tests layout and hierarchy through fast AI visualisation. The outcome is clear artwork directions that feel brand and category appropriate, show deliberate differentiation, and can be refined further by design teams.

When to use this

A new product launch with no locked visual system
A new sub-category or claim set within an existing brand
Early artwork exploration before committing to full design production
Fast iteration when timelines do not allow traditional concepting cycles

What this is not: a final artwork creation process, a moodboarding exercise, or a subjective visual exploration.

How to use: Work through the 7 steps below in order. Each step has a prompt to copy into your LLM chat, and a note on what to do before you paste it (uploading MMs, competitor packs, references, and so on). Run them as a sequence in one continuous chat, since each step builds on the last.

Step 01 Constraint Declaration Give the LLM all the context about your product Step 02 Category Anchoring Upload your MM and competitor packs for category analysis Step 03 Visual Lever Extraction Pull the repeatable visual patterns out of the competitor packs Step 04 Curated Visual Expansion Get two Pinterest search terms for gathering references Step 05 Design System Building Turn the references into three candidate design systems Step 06 Nano Banana Prompt Generation Convert the design systems into Nano Banana Pro mockup prompts Step 07 Handling BM / Vendor Changes Fold in BM or vendor changes after a direction is shared

What you'll need

An active LLM subscription (Claude, ChatGPT, or Gemini)
Higgsfield access for Nano Banana Pro (Steps 06–07)
Your product MM, competitor pack images, and the brand logo
A Pinterest account or similar, for the Step 04 reference search