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Workflow

UGC Video Creator Workflow

This workflow helps you create a UGC-style video ad for any product that's live on Purplle with a PDP and reviews. It covers the whole pipeline: gathering product information, writing the ad script (including attention-grabbing hooks), image generation, video generation, and the final video edit.

When to use this: For creating engaging UGC-style Instagram Reels, YouTube Shorts, or UGC-style PDP videos for your product, made entirely with generative AI tools.

What this is not: This isn't for simple product display or demo videos. It follows a UGC-style narrative video structure.

How to use: Work through the steps in order, in one continuous GPT chat. Each step builds on the last. Steps with a prompt have a copy button; later steps are tool instructions you follow in Higgsfield, Kling, ElevenLabs, Descript, HeyGen, and Canva. All these tools use the shared team Glamrs login — ask Lucid for the credentials if you don't have them.

Step 01 Starter Prompt Give GPT the context for the whole workflow. Step 02 Feeding Product Information Build a product information card — two ways. Step 03 Hook Identification Get 5 ranked hook options for your product. Step 04 Script Writing Turn your chosen hook into a 30-second script. Step 05 B-Roll Shots Director Convert your script into a detailed shot list. Step 06 Consistent Model NBP Prompt Gen Lock a model look and generate NBP prompts per shot. Step 07 Image Gen in Higgsfield Generate your model images in Higgsfield. Step 08 Talkie Image Generation Generate 4 varied talkie frames. Step 09 B-Roll Generation Animate your B-roll images in Kling. Step 10 Voice Over Generation Record your VO and convert it in ElevenLabs. Step 11 Voice Over Editing Cut your VO into per-line clips in Descript. Step 12 Talkie Video Gen Create talkie clips in HeyGen. Step 13 Video Edit Edit the final video.

What you'll need